Changing Website Logo and Branding


Updating your branding and logo is important to ensure that your visitors know who you are. To make changes to your logo and site title, follow the steps below:

  1. Under Profile and Settings, or Data, click on Settings.
  2. Click on Appearance
  3. Upload your logo and dark logo.
  4. Upload the favicon to display a small icon on the browser tab.
  5. Change the logo width to a specific width that can clearly be visible to your visitors

If only the Site Title is entered and not the logo, the site title will be used in place of the logo.

The regular **Logo **field is uploaded to display globally across your entire website.

The Dark Logo can be used if you have a darken logo that can be used over a white background. This is useful when the header becomes a white background when scrolling down the webpage.

Uploading your own favicon can be important to branding so that way your site can be identified on the browser tab.  Take a look at the image below. The favicon should be a small version of your logo, not the full logo. This is usually a symbol or icon.

These icons are displayed within the Google search result page (SERP) too.