Rebranding Success
Transforming The Westly's Online Presence
When the CTO of SERHANT approached us, expressing admiration for the cutting-edge technology we employ in our website development, we knew an exciting project was in the works. The Westly, formerly known as ERA, situated in the vibrant Upper West Side, sought a complete website overhaul. They needed a new logo, updated information, and a user-friendly interface that delivered swift access to essential content.
The Challenge
The original website, erauws.com, relied on WordPress and featured extensive animations that, unfortunately, led to slower load times and an unsatisfactory user experience.
Our Solution
Given the urgency of the project, we collaborated closely with the SERHANT team to ensure a rapid turnaround. The talented designers at SERHANT crafted captivating designs, while we leveraged our expertise in development to expedite the process.
To guarantee lightning-fast load times, we implemented HUGO as the framework, paired with Netlify for an efficient content delivery network (CDN). Additionally, we utilized the versatile UIKIT CSS framework to accelerate development and meet the tight deadline, resulting in a fully customized website.
Working hand in hand with the SERHANT team, we created a functional website optimized for search engines (SEO). We also developed a flexible backend system to manage an extensive array of press releases and availability information for the condominiums.
The Outcome
The rebranded website for The Westly surpassed all expectations, achieving an impressive page speed score of 95/100. Not only does the new design reflect the refreshed brand identity, but it also provides users with a seamless and intuitive experience. We are immensely proud of the opportunity to collaborate with the exceptional team at SERHANT and contribute to their success.