The Westly Web Design
Custom Website Design for a Luxury Condominium Residence on the Upper West Side.
Project Overview
The Westly is a luxury condominium residence located on Manhattan’s Upper West Side, offering refined living with modern amenities, full-service concierge, and iconic architecture. Designed by ODA Architects and developed by Adam America Real Estate, The Westly caters to high-end buyers seeking classic elegance in one of New York's most sought-after neighborhoods.
The team behind The Westly needed a custom website that reflected the level of sophistication and design integrity associated with the property. The goal was to provide an elegant, fast, and media-rich experience for prospective buyers, brokers, and international investors.
The Challenge
- Outdated previous site with limited visual appeal and slow performance
- Needed a fully responsive site to showcase the building’s unique design and amenities
- Required clean navigation to explore residences, building features, and neighborhood highlights
- Needed to support hi-res photography, video backgrounds, and interactive content
- CMS flexibility for the internal marketing team to update content as needed
- Performance and SEO optimizations to attract both local and international buyers
Our Approach
We created a custom-designed, high-performance website that delivers a refined user experience while keeping performance and scalability in mind.
- Built using Next.js for fast load times and efficient routing
- Integrated Sanity CMS to give the internal team full control over page content, media, and floorplans
- Designed a visually immersive layout using large-scale imagery, full-screen sections, and intuitive navigation
- Embedded architectural videos, amenities slideshows, and location maps
- Optimized the site for SEO, Core Web Vitals, and mobile responsiveness
- Hosted on Vercel for stability, speed, and scalability
Ready to Elevate Your Web Presence?
Contact us today to embark on your own transformative web design journey. We're passionate about crafting exceptional online experiences that captivate your audience, enhance your brand, and drive tangible results. Let's collaborate and bring your vision to life.
