Navigation built around ordering. We cut the navigation to the essentials and gave ordering the most prominent position on every page, on desktop and mobile. From anywhere on the site, customers are one tap away from pickup through Toast, delivery through DoorDash, or catering through ezCater.
Case study
Wing Ferno
A bold, mobile-first website for Wing Ferno, a Gardena wing restaurant and sports bar, built around the menu and one-tap ordering.
- Industry
- Restaurants
- Location
- Gardena, CA
Overview
About Wing Ferno
Wing Ferno is a chicken wing restaurant and sports bar based in Gardena, California, serving hand-marinated wings in more than 15 flavors, Nashville hot chicken sandwiches, loaded fries, and craft beer.
As the brand grew to multiple locations across the Los Angeles area, including Long Beach, they needed a website as bold and craveable as their menu, with ordering front and center.
We designed a high-energy, photo-driven website that puts the menu, locations, and ordering links within a tap of every page. It's one of several Los Angeles-area restaurants we've built websites for.
The challenge
What Wing Ferno needed
Most of Wing Ferno's online visitors want one of three things: the menu, a location, or a way to order. The old site made all three hard to find. The menu and ordering links were buried in the navigation, and key information was difficult to reach on a phone, where most customers were looking.
The result was lost orders during peak hours, when hungry customers would rather order somewhere else than hunt through a website. With more than one location, customers also needed a clear way to find the right restaurant and order from it.
Our approach
How we built the Wing Ferno website
A menu that sells. Large food photography and a clean, easy-to-scan menu let the food do the talking, from classic and boneless wings to Nashville chicken sandwiches, salad bowls, and family packs. Daily specials sit up front, where hungry visitors see them first.
A location page that scales. Each restaurant has its own address, phone number, and ordering links, so customers always order from the right location, and opening or closing a location is a quick update instead of a redesign.
Built for local search. Each page is structured around what local diners search for, like wings, Nashville hot chicken, and sports bars near them, so Wing Ferno shows up when people nearby are deciding where to eat.
Fast on any phone. Optimized images and a lightweight build keep the site quick to load, even on a spotty mobile connection.
Client perspective
“What can I about Hungry Ram Web Design? Words can not described how patient and thorough Ram and the Team was to my team at Wing Ferno and I. Ram took the time to review and suggested many great ideas to bring our website to life; their inputs were invaluable. Their original layout plans for the website gave us the ideas and show us how a professional website should looks like. We went with multiple web designers before Ram, they even built the site and we paid for it but ended up not using it; until a friend introduced Ram to us. Ram and his team are magicians when it comes to designing the website. Thank you so much.”
Kenny Hunyh Wing Ferno
Scope
What we delivered
- Restaurant website
- Menu with food photography
- Multi-location pages
- Toast, DoorDash, and ezCater ordering links
- Local SEO
- Built with
- ToastDoorDashezCater
