Transforming a craft business from Canva limitations to a powerful custom e-commerce platform. We built a complete online catalog and inquiry system using Next.js and Sanity CMS, giving Mikelly Woodshop the professional digital presence their handcrafted furniture deserved.
Mikelly Woodshop approached us with a growing business constrained by the limitations of their Canva-built website. As skilled craftspeople creating beautiful, custom furniture and woodworking pieces, they needed a digital presence that matched the quality and uniqueness of their physical work. Their existing Canva site couldn't showcase their portfolio effectively, lacked professional functionality, and provided limited control over their brand presentation.
Project Goals:
E-commerce Without Payment Processing Mikelly Woodshop initially wanted to use Shopify for their online catalog, but they preferred handling sales through direct consultation rather than automated online payments. However, they still needed a professional shopping experience to showcase their products and pricing.
Solution: We built a custom e-commerce experience using Next.js with Sanity CMS for product management. This gave them all the functionality of a traditional online store – product categories, detailed item pages, shopping cart, and inquiry system – without payment processing. Customers can browse the full catalog and submit inquiries for custom quotes and consultations.
Discovery & Analysis We began with a comprehensive audit of their existing Canva site, identifying key limitations and missed opportunities. Through stakeholder interviews, we learned that Mikelly Woodshop's customers valued craftsmanship, customization, and the story behind each piece. This insight became the foundation of our design strategy.
Custom Development Strategy Rather than using a template-based approach, we built a completely custom solution that could properly represent the artisanal nature of their work. We focused on:
Technology Stack We selected modern, reliable technologies that would provide long-term stability and performance:
Built a complete shopping experience with product browsing, cart functionality, and inquiry generation - all without requiring payment processing integration.
Structured their entire inventory into intuitive categories (dining tables, cabinets, custom pieces, etc.) making it easy for customers to find exactly what they're looking for.
Implemented a user-friendly content management system that allows Mikelly Woodshop to easily add new products, update pricing, and manage their catalog without technical knowledge.
Leveraged Next.js framework for lightning-fast page loads, optimal SEO performance, and seamless user experience across all devices and screen sizes.
Created detailed product showcases with multiple high-quality images, specifications, materials information, and pricing - presenting each piece like the work of art it is.
Developed a smart shopping cart that converts browsing into consultation requests, perfectly matching their personalized sales approach and custom furniture business model.
Just like Mikelly Woodshop, your business deserves a website that matches the quality of your work. If you're currently limited by template-based solutions or outdated platforms, we can help you create a custom digital experience that truly represents your brand.
