We created a property-focused website introducing The Laney’s residences, historic character, and amenities.
Case study
The Laney
A property website for The Laney, presenting a historic Upper West Side rental building and its modern residences and amenities.
- Industry
- New Developments
- Location
- New York, NY
- Services
- Custom Website Design
Overview
About The Laney
The Laney is a 57-apartment rental building at 201 West 77th Street on Manhattan’s Upper West Side, originally built in 1929 and reimagined for contemporary living.
Hungry Ram worked on the website presenting the residences, architectural character, amenities, and inquiry paths for prospective renters.
The challenge
What The Laney needed
The website needed to balance The Laney’s pre-war architectural heritage with its reimagined rental offering and modern resident amenities.
Our approach
How we built the The Laney website
The experience helps prospective renters explore the building and move toward an inquiry or application.
Scope
What we delivered
- Rental property website
- Residence pages
- Historic building story
- Amenity pages
- Inquiry and application paths
- Services
- Custom Website Design
