The challenge
The website needed to balance The Laney’s pre-war architectural heritage with its reimagined rental offering and modern resident amenities.
Case study
The Laney
A property website for The Laney, presenting a historic Upper West Side rental building and its modern residences and amenities.
- Industry
- New Developments
- Location
- New York, NY
- Services
- Custom Website Design
Project overview
The Laney is a 57-apartment rental building at 201 West 77th Street on Manhattan’s Upper West Side, originally built in 1929 and reimagined for contemporary living.
Hungry Ram worked on the website presenting the residences, architectural character, amenities, and inquiry paths for prospective renters.
Our approach
We created a property-focused website introducing The Laney’s residences, historic character, and amenities.
The experience helps prospective renters explore the building and move toward an inquiry or application.