Viceroy Fort Lauderdale
Luxury hospitality website rebuilt for performance, flexibility, and easy management.
Project Overview
Viceroy Residences Fort Lauderdale, developed by the Naftali Group, is a landmark luxury condominium rising above the city skyline. Designed in collaboration with Arquitectonica and Rockwell Group, the residences bring a modern interpretation of Fort Lauderdale’s heritage—its yachting culture, boutique lifestyle, and oceanfront energy.
To reflect this level of sophistication online, the website needed to match the brand’s luxury positioning while allowing the marketing team to easily update content for residences, amenities, and lifestyle highlights.
Challenges
- Existing site was built on WordPress with a heavy page builder, leading to slow load times and clunky updates.
- Content edits required multiple steps, delaying updates for promotions, events, and property details.
- The visual presentation no longer reflected the luxury experience associated with the Viceroy brand.
Our Approach
We rebuilt the website with a custom-coded solution designed for performance, scalability, and ease of management. By removing the page builder bloat, we created:
- Faster load times and improved overall site performance.
- A streamlined content management process, making updates simple and efficient.
- A refreshed design that better reflects the luxury hospitality brand and its lifestyle experience.
Key Features
Custom-Coded Build
Replaced a bloated page builder with a lean, high-performance framework.
Fast Load Times
Optimized for speed to match luxury-brand expectations.
Flexible Content Management
Easy updates for residences, amenities, and lifestyle content without developer bottlenecks.
Scalable Foundation
Built to grow with future marketing campaigns, events, and new property launches.
Ready to Upgrade Your Website?
Your brand deserves more than a slow, outdated site. Just like we did for Viceroy Fort Lauderdale, we build custom websites that perform better, are easier to manage, and reflect the quality of your business.
