We work directly with Naftali's team on content updates, new sections, availability changes, fixes, and performance improvements, following the existing design system so every update feels native to the original site.
Case study
Naftali Group
Ongoing web support for Naftali Group, keeping its corporate and luxury development websites current, fast, and consistent with their original design.
- Industry
- Real Estate Developers
- Location
- New York, NY
Overview
About Naftali Group
Naftali Group is a privately held real estate development and investment firm with more than 35 years of experience across residential, commercial, rental, and real estate credit. Its corporate and development websites were originally designed and built by DBOX.
Hungry Ram supports Naftali's team with updates and enhancements across its web portfolio, keeping sites current as projects move through launch, sales, and leasing.
The challenge
What Naftali Group needed
Luxury development websites change constantly. Availability, floor plans, press, team credits, and sales-phase updates all need to go live quickly, and every change has to match the quality of the original design.
The sites run on an established Gatsby codebase, so updates require a developer who can work carefully within an existing system without breaking pages that drive buyer and renter inquiries.
Our approach
How we built the Naftali Group website
Changes are tested before they go live, keeping each site fast and stable during active sales and leasing.
Scope
What we delivered
- Naftali Group corporate website (naftaligroup.com)
- Williamsburg Wharf — Brooklyn waterfront condominiums and rentals
- The Willow — Gramercy condominiums
- 255 East 77 — Upper East Side condominiums
- The Bellemont — Madison Avenue condominiums
- Ongoing updates, fixes, and performance support
- Built with
- Gatsby
