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Platform comparison
Hungry Ram vs Lofty: Which Real Estate Website Is Right for You?
Lofty (formerly Chime) is a real estate CRM with IDX websites, lead generation and AI tools. Hungry Ram builds custom websites you own, with HungryHub’s CRM included.
5/5 from 33 reviews200+ websites launched10+ years
Last updated October 27, 2026
The short answer
Lofty is a strong platform for teams that run on lead generation: an AI-powered CRM, an IDX website, paid lead programs and automations in one system. Pricing is quote-based and reported from about $449 a month.
Hungry Ram is the better fit when your website needs to carry your brand, when you want to own it, or when you don’t need a full lead-generation platform: a custom site with HungryHub’s CRM included.
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At a glance
Hungry Ram vs Lofty
| Feature | Hungry Ram | Lofty |
|---|---|---|
| Designed from scratch for you | Yes | Customizable template |
| Hosting, security and updates | Yes | Yes |
| IDX / MLS home search | Separate package | Yes |
| CRM | Yes | Yes |
| Monthly plan | Care plan from $149/mo | Quote; reported from ~$449/mo |
| Paid lead generation | Add-on services | Yes |
| Site moves with you if you leave | Yes | Not published |
| Edit your own content | Yes | Yes |
Lofty details come from their website and published reviews as of October 27, 2026. A check means it’s included or offered; plans change, so confirm with them.
The details
Cost, contract and ownership, side by side
| Hungry Ram | Lofty | |
|---|---|---|
| What you’re buying | A custom website, designed and built for you, plus a monthly care plan for hosting, updates and HungryHub. | A subscription to Lofty’s platform: CRM, IDX website, AI assistants and optional lead-generation programs. |
| Upfront cost | Custom websites start at $5,000, with a fixed scope and quote before work begins. | Not published. Third-party estimates put setup fees at $299 to $1,499 depending on tier. |
| Monthly cost | Care plans from $149 a month cover hosting, updates and HungryHub, where you edit your site and manage leads. Month to month. | Quote-based (“Request Pricing” on every plan). Reported from about $449 a month for a solo agent, more for teams. A home evaluation page is $70 a month; lead-gen ads carry a 20% management fee. |
| Design | Designed from scratch around your brand, listings and market. No templates or shared themes. | A “fully customizable” IDX website on Lofty’s platform. |
| IDX listings | A separate subscription with a licensed IDX provider (such as iHomefinder or IDX Broker), set up and styled to match your site. | Included on every plan. |
| CRM | HungryHub’s CRM is included, so every lead lands in one inbox. Forms can also send leads to HubSpot, Spark.re or the CRM you already use. | Lofty’s AI-powered CRM is its core product. |
| Ownership | Your domain, content and site are yours. If you move on, we hand everything over. | Not stated on its pricing page; ask what happens to your site and leads if you leave. |
Choose Hungry Ram if
- You want a site designed only for you, not a customized template
- You want a CRM included without paying for a full lead-gen platform
- You want a site you own and can take with you
- You’re a developer, brokerage or team that needs custom pages and integrations
Choose Lofty if
- You buy online leads and want one platform to capture and work them
- You want AI assistants and automations to follow up at volume
- Your team already runs on Lofty’s CRM
What it’s for
A lead-generation platform vs a brand website
The bottom line
Lofty is built to capture and work leads at volume. Hungry Ram is built to make your brand win the clients who look you up.
Lofty’s strength is its system: a CRM with AI assistants, an IDX website that captures registrations, paid lead programs and automated follow-up. For teams that buy leads and work them hard, that system is the draw.
Many agents win most of their business from referrals and repeat clients who look them up first. For them, the website is a first impression, and a custom site does more than a customized template. HungryHub’s CRM handles the leads it brings in, and we can connect your IDX and other tools.
Cost
Quote-based pricing vs a clear monthly plan
The bottom line
Lofty doesn’t publish prices. Hungry Ram’s care plans start at $149 a month.
Lofty’s pricing page asks you to request pricing for every plan and add-on. Third-party estimates start around $449 a month for a solo agent, plus setup fees, a $70 home evaluation page and a 20% management fee on lead-gen ads.
A Hungry Ram site is a custom build plus a care plan from $149 a month. IDX is a separate subscription with your provider, and we’ll tell you the full monthly cost before you sign.
Why agents pick us
The numbers behind Hungry Ram
10+
Years designing, developing, launching, and maintaining websites.
200+
Websites launched across real estate, construction, hospitality, healthcare, and service businesses.
7+
Industries served
5/5
Average rating from 33 client reviews.
Switching from Lofty
We build a custom site for your brand, connect your IDX provider and CRM, keep your domain and redirect your old pages so you keep your search rankings. You can keep Lofty’s CRM if your team relies on it.
Real estate websites we've built
Real estate web design
Fava Advisory
Brand identity and website for a boutique Manhattan real estate team.
Paragon LIC
A residential property website introducing Paragon and its Long Island City waterfront setting.
Quay Tower
SERHANT. designed the Quay Tower website, and Hungry Ram built it to showcase the Brooklyn waterfront development’s residences and amenities.
Tools we connect
MLS & IDX
iHomefinder
Let buyers search MLS listings on your own website, with iHomefinder’s IDX styled to match your brand.
MLS & IDX
IDX Broker
Add IDX Broker’s MLS search and listing pages to your website, styled to match your brand.
CRM & lead routing
HubSpot
Website leads go into HubSpot as contacts, updated instead of duplicated, ready for your team and workflows.
Hungry Ram vs Lofty FAQs
Which is better for a real estate agent: Hungry Ram or Lofty?
Lofty suits agents and teams who buy and work leads at volume in one platform. Hungry Ram suits agents, teams and developers who want a custom website that carries their brand, with a CRM included, that they own.
How much does Lofty cost?
Lofty doesn’t publish prices; its pricing page asks you to request pricing. Third-party estimates start around $449 a month for a solo agent, plus setup fees and add-ons. Ask Lofty for a current quote.
How does Hungry Ram pricing compare to Lofty?
Lofty is quote-based, reported from about $449 a month. Hungry Ram custom websites start at $5,000 for the build, then a care plan from $149 a month for hosting, updates and HungryHub (site editing, a CRM and your lead inbox), month to month.
Do I own my website with Hungry Ram or Lofty?
Lofty doesn’t state ownership terms on its pricing page, so ask what happens to your site and leads if you leave. With Hungry Ram you own the domain, the content and the site itself; if you ever leave, we hand everything over.
Is Hungry Ram more custom than Lofty?
Yes. Lofty’s IDX websites are customizable within its platform. Every Hungry Ram site is designed and built from scratch.
Does Hungry Ram include a CRM like Lofty?
Yes, though they differ. Lofty’s CRM is its core product, with AI assistants and automations. HungryHub’s CRM is a simpler lead inbox and pipeline, and we can send leads to Lofty or another CRM if you keep one.
Can I keep Lofty’s CRM with a custom website?
Often, yes. Ask Lofty about sending leads from an outside website into its CRM; we’ll connect your new site’s forms to whichever CRM you keep.
How long does a Hungry Ram website take?
Most Hungry Ram projects launch in 4–6 weeks from kickoff, often sooner.
Can I edit my own Hungry Ram website?
Yes. Every Hungry Ram site is edited in HungryHub: pages, listings, team, photos and blog posts, without touching code. Your care plan also includes changes we make for you each month.
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