Registrations become Spark contacts
Each form submission creates a contact in Spark.re with name, email and phone, no copying or importing.
CRM & lead routing
Spark.re integration for new development websites
Spark.re is the sales and CRM platform many new development teams run on. We connect your development website to it, so every registration lands in Spark as a contact, tagged with where it came from.
What Spark.re does on your site
Every registration from your development’s website goes straight into Spark.re, with the details your sales team needs.
For a new development, the website’s registration form is the front door of the sales process. If those registrations land in an inbox and get typed into the CRM by hand, leads slip and sources get lost.
We send each registration straight to Spark.re through its API: name, email and phone, the registration source, and custom fields like preferred residence size, price range, whether the person is a broker, and their message. Your sales team sees a complete contact in Spark within seconds, and the team still gets an email for every registration.
What you get
Registration source tracking
Contacts are tagged with the right registration source, so you can see how many came from the website.
Custom fields mapped
Answers like residence size, price range and broker status go into your Spark custom fields.
Email backup
Your team still gets an email for every registration, so nothing is lost if Spark is ever unavailable.
Spam filtering
Hidden spam traps keep bots out of your CRM before anything is sent to Spark.
Works across buildings
Each development site can send to its own Spark project and registration source.
Setup
How we connect Spark.re
- 01
Get API access
Your Spark.re admin creates an API key for the project and shares the registration source to use.
- 02
Map the fields
We match each question on your form to a Spark field, including your project’s custom fields.
- 03
Test and launch
We send test registrations, confirm they appear correctly in Spark, then go live.
What you'll need
- An active Spark.re account for your development
- An API key from your Spark.re admin
- The registration source and any custom fields you want filled
Sites we've built with Spark.re
Paragon LIC
A residential property website introducing Paragon and its Long Island City waterfront setting.
Astoria Cove
A development website for Astoria Cove, presenting waterfront rental residences and leasing information in Queens.
Common questions
What is Spark.re?
Spark.re is a CRM and sales platform built for new development real estate, used to manage registrations, contacts, inventory and broker relationships.
Can the website fill in Spark custom fields?
Yes. We map form answers like residence size, price range and broker status to your project’s custom fields.
Will we still get emails for each registration?
Yes. Registrations go to Spark and are emailed to your team as well.
Can you connect an existing development website?
Usually, yes. If we build or manage the site, we can add the Spark connection to its forms.