Launch Strategy
A page structure that supports early interest, launch announcements, and ongoing availability.
A new development site has to create desire, communicate the opportunity, and make it easy for the right people to inquire.





Who we work with
Related industries
Years designing, developing, launching, and maintaining websites.
Websites launched across real estate, construction, hospitality, healthcare, and service businesses.
Industries served
Common Challenges
People looking for project identity, availability, and inquiry conversion need clear answers, relevant proof, and an obvious next step. The website should make the decision easier before the first conversation.
The website does not clearly explain project identity, availability, and inquiry conversion
Focused content and page structure make project identity, availability, and inquiry conversion easier to understand and compare.
Visitors cannot quickly find the proof or information they need to trust the business
Relevant credentials, examples, process details, and answers appear where visitors need reassurance.
Important services and next steps are buried in a generic site structure
Services, audiences, and conversion paths are organized around real questions rather than internal jargon.
High-intent visitors leave before taking action on more qualified interest in a new development
Clear calls to action help the right visitors move toward more qualified interest in a new development.
Strategy, design, and development built specifically around how new developments businesses win customers.
A page structure that supports early interest, launch announcements, and ongoing availability.
Architecture, amenities, residences, neighborhood, and team content organized for decision-making.
Clear routes for sales, leasing, registration, tours, and private inquiries.
Focused pages for paid, social, broker, and public launch campaigns.

A residential property website introducing Paragon and its Long Island City waterfront setting.

SERHANT. designed the Quay Tower website, and Hungry Ram built it to showcase the Brooklyn waterfront development’s residences and amenities.

Website and coded email newsletter templates for e-blasts promoting 29 Indian Creek, a boutique Miami Beach development.
The original Gatsby.js marketing website Hungry Ram built for Iris Tribeca, SERHANT.’s luxury residential tower at 19 Park Place.

A property website for The Laney, presenting a historic Upper West Side rental building and its modern residences and amenities.

A development website for Astoria Cove, presenting waterfront rental residences and leasing information in Queens.

A property marketing website for 277 Fifth Avenue, showcasing 113 luxury homes and amenities in a 55-story Manhattan tower.

A Next.js and Sanity website for VELA, a 29-residence boutique condominium at 11-32 31st Avenue in Astoria, Queens.

A photography-led website for 475 Kent Lofts, showcasing Williamsburg loft residences, amenities, and current availability.

Brand identity and website for La Maison Collette, a boutique condominium at 815 Broadway in Greenwich Village.

A Next.js and Sanity website for WYND Miami, a two-building Wynwood rental community with residences, office space, and rooftop amenities.

A website for The Westly, a 57-residence condominium at 251 West 91st Street on the Upper West Side, built with SERHANT.
Yes. We build project-specific experiences that can stand alone or connect to a larger developer website.
Yes. Forms and calls to action can route by project, unit type, audience, or campaign source.
Tell us what you want to improve, who you need to reach, and which actions matter most. We will shape the next step around your project identity, availability, and inquiry conversion.